Geek Habitat

I’ve been on a Starburst Fruit Chews kick lately. Every time I do a food shopping, I’ve picked up a fresh bag of Starburst to refill our candy bowl.

You know you’re over-indulging in something when you start to form opinions about it that you feel compelled to share with others… Which is how I found myself this evening Googling “starburst” and visiting their heavily Flashified Starburst.com. (Turn your speakers down before visiting, as with most consumer product Flash sites out there.)

Anyway, I wandered into their “Contact Us” area and dutifully sent in my sad little customer contact email to state my case — namely that their new “Starburst Sours” packaging needs to be changed as it’s too similar to the normal Starburst (something you only notice after you get home and tear into the bag — blech!) And, two, have they considered cutting to the chase and just marketing a bag that has only the pink (strawberry) and red (cherry) flavored fruit chews in it, since those are the ones everyone seems to pick out of a candy bowl, anyway?

I admitted I felt a little too old to have found myself at Starburst.com and, certainly too old to be writing them an email. (I know one of the secrets to a long life is to have a youthful attitude and outlook on things, but I don’t think this is quite the route it’s supposed to take!)

Judging by Starburst’s advertising, however, I’m not as far outside of their target market as I’d like to think. If you haven’t seen a movie in the theatres lately, check out Starburst’s advertising videos page — specifically, the “Juicy Spot Origami” ad. Isn’t life juicy? ™ indeed…

Paging Dr. Freud…